CatChat - Tokyo Broadcasting Systems (TBSテレビ)


Client: MPI
Date: 2012
Role: Art Director

CHAT(チャット)… 楽しいことが大好き、好奇心旺盛な11歳のネコの男の子。夢は世界一の“MeowTuber”になること。夢にむかってがんばっているけれど、意志が弱くて短絡的なのが弱点。ラップやボイスパーカッション、ダンスが得意で、好きな食べ物はバナナ。Spicyに片思いしている。

Tokyo Broadcasting Systems (TBSテレビ) produced a series of educational television episodes in collaboration with MPI, an English language school.

Curious and adventurous, CHAT is aiming to become the top star on "MeowTube." With help from his friends FLUFFY (polar bear) and SPICY (hedgehog), CHAT explores different parts of Japan and takes on unique and daring activities, to create an exciting MeowTube video that will garner the most ‘LIKES’ ! CHAT’s challenges also introduce a variety of Japanese food, culture and activities, to engage family viewers of all ages.

I was invited to work out of the TBSテレビ production studio in Akasaka, Tokyo, to produce eight epsidoes for broadcast through a mix of live action intregration and animation.

The animation production collaborated with the i-Camp team, while the live action production was directed by the directors at Top Scene. The production required a number of animated sequences, mascot pupet designs, and illustrated background for the live action actors.


Puppet Design:




Selection of Completed Videos